Reading
What we keep getting asked.
Operational knowledge from selling indie projects. Buyer psychology, due-diligence patterns, pricing tactics, post-listing diagnostics. Notes from founders who've done this themselves.
How buyers actually evaluate SaaS in 2026 — the framework most sellers don't know
The four-step diligence pattern serious acquirers run, and what each step is silently testing for. Includes the specific Stripe data points they'll want and why they'll ask about your last three customer cancellations specifically.
SaaS valuation multiples are misleading — here's what really determines your sale price
Why "3-5× ARR" is the wrong frame. The five factors that actually move your number, with specific examples from Q1 2026 closed deals.
Why your SaaS listing is getting silence (and how to diagnose the actual problem)
Silence in week one is almost never a price problem. Here's the diagnostic ladder we use to figure out what's actually wrong with the listing.
The 5 due diligence questions that kill 70% of indie SaaS deals
Each one has a clean answer. Most sellers prepare for none of them and lose deals at week 4 of negotiation.
Pre-revenue project worth more than you think — what buyers actually pay for
The "no MRR = no value" myth, with real comps from 12 pre-revenue sales we tracked Q1 2026. The 3 valuation drivers that matter when there's no revenue to multiply.
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