Sample report
Here's what we'd tell a B2B SaaS at $5K MRR, 18 months old, 4% churn, top customer at 28%, mostly SEO traffic.
Sample · live reports populate from your specific answers.
Verdict · 1 of 4 segments
Will sell — but expect lowballs
Your numbers are clean enough that serious buyers will engage. The customer-concentration and single-channel-traffic facts will be used to negotiate down. Auctions handle this better than listings — they remove the "discount because I asked" dynamic.
Realistic sale price · based on 12 comparable closed deals
Range reflects format: lowballed listings cluster low, well-run auctions with 3+ bidders cluster high. Mid-range ($85K) is where similar SaaS closed in Q1 2026.
What helps · what hurts
Working in your favor
- Churn under 5% — buyers won't haircut for retention risk
- 18 months of consistent revenue — passes the "not just a launch spike" test
- SEO traffic is verifiable — Stripe + GSC API access tells the story for you
- B2B model — acquirer demand is highest in 2026 for clean B2B SaaS under $250K
What to address before listing
- Top customer at 28% of MRR — diligence will dock you 0.5×. Either land 2 more customers in that tier or be ready to defend retention math.
- Single SEO channel — start one paid channel test now. Even minimal Google Ads activity proves "diversifiable" to buyers.
- Documentation gap — answer "how does someone else run this in 30 days?" in a written handover. Saves you 0.3× in negotiation.
Where to list · 6 platforms compared for your case
Ranked by best-fit for B2B SaaS at this size, with honest constraints. Your situation, your call — links below go directly to each platform.
5-day timed auction format handles the "sit silent for 60 days" risk. Flat $199 fee, 0% commission. Best when you want a hard deadline forcing buyer commitment vs broker drift.
Strong B2B SaaS buyer pool. Vetting is selective — you'll likely get accepted at $5K MRR. Expect 6–10 weeks of negotiation drift; broker-style 4% commission at close.
Highest deal quality, but the $1K vetting fee + 8-week migration timeline rules them out unless you're ready to commit. Better fit at $15K+ MRR.
Largest audience, lowest signal-to-noise. You'll get inquiries — most of them tire-kickers. Works if you're patient and have time to filter. Listing fee $49 + commission.
Curated, slower. Higher signal but lower volume. Great fit for indie B2B SaaS but timeline is unpredictable.
For your size and category, ~30 DMs to known small-SaaS acquirers can outperform any platform. Costs nothing, takes 2 hours. We have a template in the blog.
Universal advice for your situation
- List on 2–3 platforms simultaneously. The "exclusivity" agreements brokers push hurt sellers more than help. Diversify.
- Silence in week one is an attention problem, not a price problem. Don't drop your asking — fix the listing copy or get more eyeballs.
- Be radically transparent in the listing. The 28% concentration risk you mention upfront stops being a negotiation tool. Reduces buyer friction.
- Have your handover document ready before the first inquiry. Buyers move fast or not at all — readiness shifts the negotiation.
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